Below you'll find a listing of our standard ad positions and rates. Each of the ad options appears with a listing of Ad Type, Ad Dimensions (if applicable), Ad Placement, and a brief Description, followed by the Rate. Ads are sold in one-month durations. Multiple months may be reserved. To reserve your ad space on BorderWalker, e-mail us at info@BorderWalker.com, call us at (585) 475-9766, or use the web contact form on the Reserve Ad Space page.

Horizontal Half-Banner
Appears Site-Wide, 234x60 pixels
A 234x60 pixel horizontal banner space that appears on the home page and all interior pages, including Comics pages, in the top "navigation" bar. Placement is purchased in 20% increments, where the percent represents the average portion of the total impressions for all Horizontal Half-Banners on the site. Advertisers who purchase 80% or 100% of the available impressions for a month receive a discount on the overall price. Advertisers who purchase 100% of the available impressions also receive a free Newsletter Ad for the duration of their Banner Ad placement.
RATE: $100 per 20%, $375 for an 80% bundle, $450 for a 100% bundle

Vertical Banner
Appears on Home Page and Non-Comic Interiors, 120x anything up to 600 pixels
A 120 pixel wide, variable height vertical banner space that appears on the home page and many interior pages, including the Columns pages and the Webcomic Vortex non-exlusive comics page, in the left hand sidebar. Placement is purchased in 20% increments, where the percent represents the average portion of the total impressions for all Vertical Banners on the site. Advertisers who purchase 80% or 100% of the available impressions for a month receive a discount on the overall price. Advertisers who purchase 100% of the available impressions also receive a free Newsletter Ad for the duration of their Banner Ad placement.
RATE: $75 per 20%, $280 for an 80% bundle, $335 for a 100% bundle

Newsletter
Appears in Weekly E-Mail Newsletter
Newsletter ads are text-only messages delivered in the weekly BorderWalker e-mail newsletter. Ad items will be presented as a news item in the body of the newsletter, with a note marking them as a "Special Offer," "News from Our Sponsor," or similar. Newsletter ads are limited to no more than 100 words, plus news item header, if desired. Newsletter Ads are limited to one per newsletter, to prevent dilution of your message (not including additional ads which may come from large-scale Banner Ad purchasers, see above).
RATE: $25 per newsletter (equals $100 per month)

Comic Sponsorship
Special Placement
Certain individual comics may be available for branding with logos, banners, and news items. This is a great way to target a specific comic's demographic and can provide the most focused impact of these ad options. Comic Sponsorship has two components, which may be purchased individually or in conjunction (although one comic will only have one sponsor for any given ad period, preventing dilution of your message). Those parts include placement of the customer's logo within/adjacent to the Comic's logo (such as "Company Name presents Legacy Dawning"), and placement of a specially-sized ad banner or news box (which can be connected to an external data source) integrated into the comic's presentation framework. Comic titles available for individual sponsorship change from month to month, so please contact us for more information.

Intrigued? Contact us with any questions and we'll get back to you promptly with detailed information--usually within 24 hours!

Please note, Ad rates and conditions are subject to change on a monthly basis, although established advertising contracts will not be altered if rates and conditions change within the contract period.